Instagram announces visual refresh with brighter icon, new typography, no iPad app

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Instagram, the photo-sharing social network that lacks the resources to develop an iPad app, is now introducing a visual refresh to its app. Along with a brighter icon, the company has also developed its own typography, while emphasizing creators.

“Our vibrant gradient has been redesigned using an innovative 3D modeling process to make it lit up and alive. The Instagram gradient, made up of our brand colors, is the foundation of our complete color system,” says Instagram in a press release, “With lighting, the gradient signals moments of discovery in our marketing, logo, and even in the app, as seen in Create mode, stickers, and Instagram Story rings. “

With new typography, Instagram Sans will be used from billboards to websites. The company wants to highlight its distinct identity through the typeface. Users will be able to enjoy it on Stories and Reels.

“When designing this new typeface, our goal was to make Instagram Sans accessible worldwide. We partnered with language experts around the world to adapt the typeface to global scripts, including Arabic , Thai and Japanese. We want to support all of our creators and community members who are pushing the culture forward to fully express themselves in the language of their choice.

Finally, Instagram claims that this new design “puts content front and center, emphasizing simplicity and self-expression” by featuring full-screen imagery. It’s not the first time – and certainly not the last – that the company has claimed to focus on creators. Enforcement manager Adam Mosseri points this out almost weekly.

Unfortunately, while Instagram seems to continue to improve and refresh its identity, a long-standing request from its users remains elusive: a new iPad app. As the app bets even more on video than photos, it would be nice to have a more immersive experience on a bigger screen. Will that ever change?

What do you think of Instagram’s new visual? You can take a closer look at it here. Share your thoughts in the comments section below.

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