Instagram has just announced that it is getting a new logo, its own typography and a full-screen marketing layout. The company said its new design system puts content front and center, emphasizing simplicity and self-expression.
Instagram gets new logo, typography and more in Visual Refresh
“We are bringing new energy and purpose to our colors, font, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continuous evolution to help us create more immersive and inclusive experiences for our community,” Instagram said in a statement.
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The new typeface is “Instagram Sans”. Instagram said the font was inspired by squares and circles, or “squircles.” The new font also includes several global scripts. Plus, Instagram Sans is a contemporary remix of grotesque and geometric styles. New fonts include Instagram Sans Regular, Bold, Light, Medium, Condensed, and Condensed Bold.
“Our vibrant gradient has been reimagined using an innovative 3D modeling process to make it lit up and alive. The Instagram gradient, made up of our brand colors, is the foundation of our comprehensive color system.” Thanks to lighting, gradient signals moments of discovery in our marketing, logo and even in the app, as seen in Create mode, Instagram Story stickers and rings. Instagram experience with the energy of our reimagined gradient,” he added.
Additionally, Instagram is also testing a TikTok-like full-screen home feed. The layout will display photos in a different way in the home feed. We’ll get more official information on this feature once it rolls out to everyone.
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