Introducing TypeNotes, a new magazine dedicated to typography, design and those who love them

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The inaugural issue of the London-based Type Foundry publication Fontsmith is launched to celebrate the company’s love for characters and the craftsmanship behind them, as well as to mark the studio’s 20th anniversary this year.

The publication explores everything typography-based from a passionate and savvy perspective, drawing on the foundry’s in-house expertise as well as the voices of the creative industries around the world.

The TypeNotes team worked with Lance Wyman, APFEL, Craig Oldham, Hey Studio and Why Not Associates on this first issue. Features include an in-depth character exploration in film and television, how ad-land uses lettering to sell and persuade, an exploration of the legacy of Herb Lubalin and Tom Carnase, icon designs throughout ages, cassette design, how typographers create optical illusions, photo essays and more.

Diving into the finer details of typography, the magazine also offers an in-depth look at typeface design best practices and the intricacies of drawing more unusual punctuation marks. indulge in daggers and double daggers. Elsewhere, a specially created snippet explores the best way to design for luxury customers and examines how different high-end brands use their fonts (some, Fontsmith found, do it fabulously – some by default in Arial.)

TypeNotes was designed by The counter-press, a small studio specializing in thoughtful and typographic design. The concept was based on the idea of ​​a traditional lined notebook, with subtle nuances that hint at tradition and craftsmanship, but with a decidedly contemporary twist. Some of the Fontsmith fonts used in TypeNotes include FS Sally, FS Maja, FS Siena, FS Lucas, FS Elliot, and FS Silas Slab, and the magazine is printed on Fedrigoni paper.

The magazine is printed in a limited edition of 3,000 copies, and each issue comes with a free typographical terms poster designed by the Exeter-based studio. Believe in. Acting editor Emilie Gosling is a London-based design and arts journalist, writer at Creative Boom and editor at AIGA Eye on Design. She was previously associate editor of It’s Nice That and a reporter for Design Week.

Jason Smith, Founder and Creative Director of Fontsmith, says: “TypeNotes is a collection of typography and design ideas that we hope will be something to keep and collect – a beautiful thing to hold in your hands, something that you can sit and read and take out. at a slower pace.

“In many ways, our business may seem old-fashioned in today’s digital society. My first stop for any new project is always the drawing board and sketchbook rather than the computer. My ambition is to share our little world of craftsmanship – what we do and what makes us think. Hope this inspires you too. “

















































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