Social media can be problematic in many ways. But many creatives have successfully harnessed it to draw attention to their work and boost their careers. And Canadian graphic designer Janine Heinrichs offers a prime example.
In May 2020, she was looking for work as a designer. Although she did not have a degree, she had taken an intensive three-month course with Shillington in New York the previous year. However, she has struggled to find the right opportunities amid the global pandemic. So, to fill the time and keep developing her skills, she started a challenge called 365 Days of Grunge Typography Posters.
Posting new designs every day online has helped her overcome her fear of failure, learn from her mistakes, and produce work faster and faster. In the process, she built a collective of over 150,000 followers on TikTok and Instagram.
“I learned a lot during this time, but if there’s one thing that stuck with me, it’s that you don’t have to go to school to become a graphic designer,” says -she. “Instead, it might be better to produce work regularly and share it with others to attract opportunities rather than trying to impress people with your credentials.
“In the end, I had an inbox full of exciting design opportunities simply because I was able to overcome perfectionism and market myself effectively on social media,” Janine continues. “That experience made me think, ‘If I can accomplish something like this, surely other designers can do the same, if not better?'”
Crucially, she adds, “I realized that it’s not necessarily about being exceptionally good at design. It’s more about having the will to be bold, to share your work and, ultimately, to to overcome the perfectionism and impostor syndrome that most creative people suffer from.”
From this starting point, she started a blog called Janine Designs Daily. “My goal is to encourage other designers to be bold, share their work, and attract their ideal clients and opportunities,” she says.
She’s kept it ever since, and it’s well worth a look. The website has a great combination of articles, helpful resources and inspiration from Janine’s own life, as well as a free ebook for anyone wanting to follow in her footsteps. Check out Janine Designs Daily here.