Jeff Divine: surf photographs from the 70s


“I surfed first, then took pictures. As things got more serious I shot first and surfed later. Getting the pic has become almost as rewarding as getting the wave. “

– Jeff Divine

If you were there, if only for some of them – Hawaii, California, surfing, the 70s – the memories and stories will flow freely from these photographs. Jeff Divine was there for it all, and these images were pulled from huge personal archives. Divine was filming for Surfer, the monthly magazine that was the bible of the scene. His photos from these archives show a pre-commercial era of surfing where hippie influence still reigned supreme. Surfers had their own language steeped in slang and were immersed in a world of Mother Ocean, wilderness and a culture that mainstream society looked down upon. Surfboards were handcrafted in family garages, often designed for a specific type of wave or speed, for paddling, for easier turns, and showcasing all kinds of psychedelic designs. Some have even been dug to smuggle hash from Morocco.

Images by Jeff Divine: 70’s Surf Photographs, published by T. Adler Books.

The color and black and white photographs collected here, taken on the coasts of Baja, Dana Point, Laguna Beach, La Jolla, Malibu, San Clemente and Oahu, give a vivid picture of this tight-knit culture and the incredible sporting exploits of its heroes. and heroines.

Raised in La Jolla, California, Jeff Divine (b.1950) began photographing the world of surfing in 1966. He was a photo editor for 35 years for Surfer magazine and Surfer’s Journal. His works have been exhibited around the world in museums and galleries, as well as in books, magazines and the media. In 2019, he was inducted into the Huntington Beach Surfing Walk of Fame for his contribution to surf culture over a 50-year career.

Jeff Divine: Surf photographs from the 70s edited by Tom Adler, Evan Backes. Foreword by William Finnegan.
A colorful insider portrait of 70s surf culture, with a preface by Pulitzer Prize winning author William Finnegan T. ADLER BOOKS Hardcover, 12 x 9.5 inches / 148 pages / 110 colors / 22 bw. List Price: CDN $ 39.95 $ 59.95 Buy Here:


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Marc Westall

Mark Westall is the founder and editor-in-chief of FAD magazine Founder and co-editor of Art of Conversation and founder of the @worldoffad platform


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