“I’ve never been very good at preaching about myself and that’s why I create design – it’s a way of expressing who I am and declaiming something,” said the London-based graphic designer Raisa Pardini. Taking to the stage as the final speaker of the evening, Raissa’s smile and energy were undeniably infectious, as were the colourful, clever and addictive compositions found in her design portfolio. Creativity is something she’s been doing for years, she told us, and we’re not surprised. Back in his childhood, it was the “perfect formula” for his mother and father to get a “break from [her] being loud and hyper” — “I would hide in drawings and be silent for hours,” she continued. Coming from a working-class background with “very unpretentious” parents who knew nothing about art, it took them a few years to finally understand his craft. And, after an exhibition in 2020, “they finally understood”.
Now, it’s safe to say that Raissa is a graphic design powerhouse. She has had 16 typographic posters acquired by the V&A for the permanent collection, has worked with countless brands and artists and has established herself in the field of music; she worked with small musicians like Justin Bieber. “[You don’t need to] compromise to see what the artist is while trying to take care of your own art; there is always something in between,” she noted. “Each style can be different and resemble yours while respecting the artist.” Next, she took us through some of her recent projects, including typography for Nadia Lee Cohen’s retrospective book, Women. But in recent months, things have changed slightly. “I tried to get away from type and have a different creative side to my practice,” she explained. This resulted in experimental models, which later evolved into a commissioned opportunity with WeTransfer, as well as an ongoing series of picture words for New York Times- a favorite project from last year. There’s so much to unpack in this inspiring talk, so you better watch!