But it goes beyond a mere homage to Nike classics; it’s a personal project inspired by the design of each sneaker, technological advancements, global warming and nature-related topics, as well as social and political issues and, of course, sport. “It’s a project shot as an attempt to reflect on current issues, cultural trends, as well as moments in human history, told through stylized images of Nike shoes.” Aldo says Creative Boom.
The idea of the still life series was to tell stories through materials and objects. Why Nike? “I’ve always been a big fan of Nike because of the graphic aspect of their clothes and the way they mix fashion, streetwear and sports. I had an original idea to highlight different moments of history through sneakers, like the moon landing or the fall of the Berlin wall, so I took this idea and mixed it with the “funky” vision I had of outfits. I started researching the Nike website for different sneakers, and each shoe spoke to me in different ways.
“I started imagining those moments in history and thinking about the sneakers the people involved in those events would wear. Some styles felt more retro, some more modern or futuristic, some spoke to me more of a material or of a texture, others in a color palette and a bit more on an ideology.
“It was hard to choose because there are hundreds of styles. I could have done 100 more sets! I decided to go with Nike shoes because of the iconography. I wanted to use an icon that everyone knows and that has been used in pop culture to draw attention to different topics and make it more of a tribute to the swoosh I love how the swoosh looks in different types of shoes and the fact that it There are many different styles and colors, but they are all united by this simple icon.
In Greenhouse, for example, Aldo was inspired by global warming and the idea that nature and natural disasters are the strongest “species” on the planet. “The idea was to combine industrial materials to give us the impression of a post-apocalyptic greenhouse where the Earth has regenerated itself and nature has taken over our artificial landscapes,” says Aldo.
Along with another stylish photo titled Space, the photograph references the stars and the universe, the Cold War era and the progress that has taken place since the moon landing. “It’s also a glimpse of what future life might look like and the current ‘space race’ between big corporations,” says Aldo.
There are also lighter parts. The 80s is inspired by Aldo’s birth year, 1986, the very essence of this decade: “We are talking about pop culture, the analog world, mixtapes and the vibrant retro colors of the time” , he said. “I wanted to create a tribute to an iconic era.”
Aldo worked with his creative partner Salvador Chacon to create the sets. “I had the original vision and the materials that I wanted to use for each set, I wanted to use a lot of found objects or things that we could find in our daily lives for each set, and I also wanted each set has a unique color palette for each shoe.
“We ended up renting props from prop stores in LA and sourcing materials from Home Depot, toy stores, and a few junkyards. We built, styled, and decorated the sets between the two of us. in my backyard. We lit, shot and built it all together in one day.”
My favorite is Art, Art, Art – a photograph created with the Big Apple in mind. “It also combines elements that reflect the things we enjoy in life, such as music, art, food, culture and, of course, photography.”
Is Aldo a sneakerhead himself? “I wear sneakers 90% of the time, and I usually wear classic retro styles, so I think if I could design mine it would be black and white high top sneakers with an iconic symbol on the side. I like the more funky colorful styles but more as a visual element for shoots than to wear myself. I don’t think I can pull them off!”
When choosing a favorite pair of sneakers, Aldo admits he likes the Nike Cortez or the Nike SB Blazer. But he says it’s harder to pick a favorite decade. “I’m such an eclectic person that I love parts of all of them. I love the mix between the retro world and the modern world.”
Aldo is a photographer born in Mexico City, now based in Los Angeles. His work focuses on portraits, sports and still life, and his clients today include Adidas, Lyft, Red Bull, Spotify and Gatorade. “I came across photography when I was living in Barcelona,” he says. “I was coming out of college with a business degree and had no idea what I wanted to do with my life. I found a photography internship in Spain where I started wearing cables and just being an assistant on set. I started thinking about things I would get shot if I was a photographer and slowly started doing little shots for myself. After a few months, I got myself said photographer (I was quite naive), and I haven’t stopped photographing since.”