Designed to help you evolve different typographic styles, the book doesn’t contain any of the technical jargon or tired old rules found in traditional tutorials, but is packed with hands-on techniques and iconic examples. From typeface transformation to abstraction, layering, hand lettering, vectorization, novelty typefaces and puns, check out all the brilliant ideas you could bring to your own designs. .
Who brings you this beautiful book? This is none other than Steven Heller, co-chair of the MFA Design / Designer as Author + Entrepreneur program at SVA, New York. For 33 years, he was artistic director of the New York Times. He is editor-in-chief of AIGA VOICE and editor-in-chief of Print, Eye, Baseline and ID magazines. He is the author of over 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. And he is the recipient of the 1999 AIGA Lifetime Achievement Medal and the 2011 Smithsonian National Design Award.
His accomplice is Gail Anderson – designer, writer and educator, and director of design and digital media at the School of Visual Arts Press. Anderson is a recipient of the 2008 AIGA Lifetime Achievement Medal and the 2009 Richard Gangel Art Direction Award from the Society of Illustrators, and has lectured on design at organizations and conferences around the world.